What is the RCS?

RCS campaigns

The new generation of professional SMS
The WhatsApp experience... in native messaging.
No app. No friction. Whoa!

RCS

RCS marketing: what are we talking about?

RCS (Rich Communication Services) is the evolution of SMS, still hugely appreciated and used after all these years! It allows businesses to send RCS marketing campaigns, rich messages (verified logo, images, carousels, interactive buttons) from the SMS platform directly into the phone's SMS application. Practically speaking, it's a modernized SMS, more visual, interactive, and measurable. The RCS message arrives directly in the recipient's inbox, just like an SMS!

RCS campaign

Why use RCS marketing?

SMS is powerful. RCS marketing takes it further by transforming a simple message into an interactive experience. Your brand appears on RCS with its name, logo, and verified identity, immediately building trust with your customers and prospects. On the SMS platform, add buttons, carousels, images, or directions, and then precisely track sent, read, and clicked messages. With RCS marketing, the new business medium for rapid communication, you don't just send a message: you create a viable and measurable interaction.

SMS vs. RCS Marketing Campaign Comparison

RCS Business Messaging

SMS vs RCS

Criteria
SMS
RCS Verified brand
Identity & trust
Text transmitter/number
Credibility varies according to context
Brand name + logo
Validated profile → immediate confidence
Content (rich media)
Text only
MMS: less standard, less controlled
Images, videos, carousels
Product sheets, visuals, storytelling
Equities (CTA)
Clickable link
Page-dependent conversion
Native buttons
Call / Buy / Appointment / Directions...
Commitment & measurement
Limited measurement
Often click only if link tracked
Enriched measurement
Interactions + routes (depending on scenario)
User experience
Simple & direct
Perfect for emergencies
Modern“ messaging”
Immersive, branding, less friction
Coverage
Universal
All phones / all operators
Variable
Depending on OS / country / messaging
Cost (logical)
Economical
Excellent for volume / information
Premium
For sale in conversion & confidence
Why RCS works
  • Visible mark confidence + memorization
  • Native CTAs : less friction → more action
  • Rich media more engaging, better understood
  • Course : relaunching, qualification, after-sales service, onboarding
Use cases
Abandoned basket
E-commerce
Product carousel + button Finalize + limited promo.
Appointment reminder
Health / Services
Buttons Confirm / Replant + itinerary.
Order tracking
Logistics
Status + visual + button Follow / Contact.
Customer onboarding
SaaS
Guided tour : Step 1Activate.
Strategy
RCS to engage, SMS to cover. The fallback links the two automatically.
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Benefits only

After declaring your agent in cooperation with our team, easily integrate your RCS campaign sending automation into your information systems, software, CRM… and thus benefit from a scalable, robust, and high-performance SMS platform. Our RCS marketing solutions allow you to ensure the traceability of each message. Track your messages using acknowledgments of receipt, webhooks, and our automated reports, and comply with CNIL regulations!

A reliable RCS, ready for business use

A secure infrastructure hosted in France to guarantee the reliability of RCS messages, even on a large scale.

Intelligent management of corporate RCS and SMS

Efidem automatically sends your messages in RCS whenever possible, and switches instantly to SMS if necessary.

Clear visibility on every message sent

Track in real time the channel used, deliverability and status of each RCS message on the best SMS platform.

An end-to-end controlled RCS campaign experience

RCS enables companies to transform their mobile communications into truly conversational, engaging and measurable interactions.
From message design to performance analysis, every step is designed to maximize impact and simplify the management of RCS marketing campaigns.
Thanks to the enriched functionalities of RCS, the preferred communication medium for businesses, you can integrate visuals, carousels, action buttons and suggested responses, while retaining the simplicity and immediacy of the mobile channel.
Our approach guarantees reliable delivery, advanced message personalization and compatibility with existing customer journeys.
Companies who want to communicate quickly with their customers benefit from a complete solution to inform, promote, sell or support their users, while enjoying detailed indicators on engagement and interactions.
This global control of the customer journey enables us to continually optimize our campaigns and offer more fluid, relevant and effective communication. By centralizing the management, sending and tracking of messages, the RCS experience becomes a strategic lever for strengthening customer relations and enhancing the value of every contact. The result is a modern tool that combines innovation, performance and ease of use.

Interactive RCS messages

Deliver a rich experience with integrated visuals, carousels and calls to action.

Diffusion without compromise

RCS campaigns when possible, SMS when necessary: deliverability is always guaranteed.

Measurable performance

Analyze reception and engagement to optimize your mobile communications.

Control your RCS messages on SnapShoot

SnapShoot is the SMS platform Efidem control pro that lets you create, send and track your RCS and SMS messages from a single interface, in real time.

Centralize your campaigns on a single SMS platform, view delivery status and easily manage your multi-channel communications.

Evolve your communication strategy towards a more interactive, more visible channel that better meets the expectations of mobile users. Easy to deploy, RCS campaigns integrate with your existing tools and adapt to your communication scenarios, whether for transactional notifications, marketing operations, or automated customer journeys. The rich functionality of RCS campaigns immediately captures attention through visual content, dynamic calls to action, and simplified interactions that promote engagement. By adopting RCS campaigns, you offer your customers a modern and intuitive experience, while benefiting from precise indicators to measure campaign performance and continuously optimize your messages. This technology also provides an excellent way to build trust, thanks to clear brand identification and a secure environment for exchanges. Accessible and scalable, RCS supports the digital transformation of businesses by offering a high-performing and differentiating conversational channel. By integrating it now and creating RCS message examples to test it, you get ahead and create new opportunities to enrich customer relationships, improve your engagement rates, and enhance every interaction with your audience.

snapshoot

Integrate the campaign RCS starting today