What do the new Yahoo and Gmail deliverability measures entail?
Landing in the inbox is a crucial challenge for any company using email marketing. In June, new Gmail & Yahoo deliverability measures to improve security and user experience will come into effect. Let's see what this implies for your communication strategy. Be warned, these measures may seem minor, but they are not at all. If your customer service is partly based on email by API And if you're sending a significant daily volume without good deliverability, you must adapt your practices starting today.
New Gmail and Yahoo Measures
Gmail and Yahoo have introduced stricter filtering policies for incoming emails. These measures include enhanced verification of SPF, DKIM, and DMARC authentications, as well as more stringent anti-spam filters. These changes aim to reduce spam and phishing attempts, thereby ensuring better security for users. With the number of phishing attempts and various scams having exploded since COVID, ISPs are now doing their best to minimize fraud and protect recipients.
Impact on email security
new measures could have a significant impact on the deliverability your emails. If your messages are not properly authenticated, they risk ending up in spam or being blocked. Bounce rates can also increase if your emails do not meet the new security requirements. It is crucial to adapt your practices now to maintain a good delivery rate and avoid potential communication losses with your customers.
Best practices to follow
- Authenticate your emails Ensure your emails are properly authenticated with SPF, DKIM, and DMARC. These protocols strengthen the legitimacy of your messages and increase their chances of bypassing spam filters. You can check your domain's status at Snapshoot.
- Monitor your sender reputation : Use monitoring tools to check your sender reputation and take corrective action if necessary.
- Segment your email list Send relevant emails to specific segments of your list to improve engagement and reduce unsubscribe rates.
- Avoid suspicious practices Avoid using spam trigger words, large attachments, or suspicious links in your emails.
Efidem accompanies you
The new measures from Gmail and Yahoo represent a challenge but also an opportunity to improve the quality of your email campaigns by optimizing their deliverability. By adapting your practices to meet new requirements, you can not only maintain but also improve your inbox delivery rate. Efidem supports you in achieving this goal by providing tools, emailing software and tips to optimize your shipments and ensure your messages reach their target.