What is the RCS?

Message RCS company

The new generation of professional SMS
The WhatsApp experience... in native messaging.
Application-free. No friction.

RCS

What is the RCS?

RCS (Rich Communication Services) is the evolution of SMS. It enables companies to send enriched messages (verified logo, images, carousels, interactive buttons) from the SMS platform directly into the phone's SMS application. In concrete terms, it's a modernized SMS that's more visual, interactive and measurable.

RCS

Why use the RCS entreprise?

SMS is powerful. Corporate RCS goes a step further, transforming a simple message into an interactive experience. Your brand appears with its name, logo and verified identity, immediately reinforcing trust. On the SMS platform, add buttons, carousels, images or itineraries, then precisely track messages delivered, read and clicks generated. With RCS, the new corporate medium for rapid communication, you don't just send a message: you create measurable interaction.

SMS vs RCS comparison

RCS Business Messaging

SMS vs RCS

Criteria
SMS
RCS Verified brand
Identity & trust
Text transmitter/number
Credibility varies according to context
Brand name + logo
Validated profile → immediate confidence
Content (rich media)
Text only
MMS: less standard, less controlled
Images, videos, carousels
Product sheets, visuals, storytelling
Equities (CTA)
Clickable link
Page-dependent conversion
Native buttons
Call / Buy / Appointment / Directions...
Commitment & measurement
Limited measurement
Often click only if link tracked
Enriched measurement
Interactions + routes (depending on scenario)
User experience
Simple & direct
Perfect for emergencies
Modern“ messaging”
Immersive, branding, less friction
Coverage
Universal
All phones / all operators
Variable
Depending on OS / country / messaging
Cost (logical)
Economical
Excellent for volume / information
Premium
For sale in conversion & confidence
Why RCS works
  • Visible mark confidence + memorization
  • Native CTAs : less friction → more action
  • Rich media more engaging, better understood
  • Course : relaunching, qualification, after-sales service, onboarding
Use cases
Abandoned basket
E-commerce
Product carousel + button Finalize + limited promo.
Appointment reminder
Health / Services
Buttons Confirm / Replant + itinerary.
Order tracking
Logistics
Status + visual + button Follow / Contact.
Customer onboarding
SaaS
Guided tour : Step 1Activate.
Strategy
RCS to engage, SMS to cover. The fallback links the two automatically.
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Benefits only

Easily integrate RCS sending automation with your information systems, software, CRM... and benefit from a scalable, robust and high-performance SMS platform. Our solutions enable you to ensure the traceability of every message. Track your messages using acknowledgements of receipt, webhook and our automated reports, and comply with CNIL regulations!

A reliable RCS, ready for business use

A secure infrastructure hosted in France to guarantee the reliability of RCS messages, even on a large scale.

Intelligent management of corporate RCS and SMS

Efidem automatically sends your messages in RCS whenever possible, and switches instantly to SMS if necessary.

Clear visibility on every message sent

Track in real time the channel used, deliverability and status of each RCS message on the best SMS platform.

An end-to-end RCS experience

RCS enables companies to transform their mobile communications into truly conversational, engaging and measurable interactions.
From message design to performance analysis, every step is designed to maximize impact and simplify campaign management.
Thanks to the enriched functionalities of RCS, the preferred communication medium for businesses, you can integrate visuals, carousels, action buttons and suggested responses, while retaining the simplicity and immediacy of the mobile channel.
Our approach guarantees reliable delivery, advanced message personalization and compatibility with existing customer journeys.
Companies who want to communicate quickly with their customers benefit from a complete solution to inform, promote, sell or support their users, while enjoying detailed indicators on engagement and interactions.
This global control of the customer journey enables us to continually optimize our campaigns and offer more fluid, relevant and effective communication. By centralizing the management, sending and tracking of messages, the RCS experience becomes a strategic lever for strengthening customer relations and enhancing the value of every contact. The result is a modern tool that combines innovation, performance and ease of use.

Interactive RCS messages

Deliver a rich experience with integrated visuals, carousels and calls to action.

Diffusion without compromise

RCS when possible, SMS when necessary: deliverability is always guaranteed.

Measurable performance

Analyze reception and engagement to optimize your mobile communications.

Control your RCS messages on SnapShoot

SnapShoot est la plateforme SMS pro de pilotage Efidem qui vous permet de créer, envoyer et suivre vos messages RCS et SMS depuis une interface unique, en temps réel.

Centralisez vos campagnes sur une plateforme SMS, visualisez les statuts de délivrabilité et pilotez vos communications multicanales en toute simplicité.

Evolve your communication strategy towards a more interactive, more visible channel, better adapted to the expectations of mobile users. Easy to deploy, RCS integrates with your existing tools and adapts to your communication scenarios, whether for transactional notifications, marketing operations or automated customer journeys. Its rich functionality immediately grabs attention with visual content, dynamic calls-to-action and simplified interactions that encourage engagement. By adopting RCS, you offer your customers a modern, intuitive experience, while benefiting from precise metrics to measure campaign performance and continuously optimize your messages. The technology is also an excellent way of building trust, thanks to clear brand identification and a secure environment for exchanges. Accessible and scalable, RCS supports the digital transformation of companies by offering a high-performance, differentiating conversational channel. By integrating it now, and creating sample RCS messages to test it out, you'll get a head start and create new opportunities to enrich your customer relations, improve your engagement rates and make the most of every interaction with your audience.

snapshoot

Join the RCS starting today

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