Opt-in contact
An opt-in contact is a person who has voluntarily chosen to receive marketing or promotional communications by giving explicit consent to a company or organization.
The ultimate digital marketing glossary
An opt-in contact is a person who has voluntarily chosen to receive marketing or promotional communications by giving explicit consent to a company or organization.
Segmentation in email marketing or SMS marketing consists of dividing the list of contacts into smaller, more targeted groups based on specific criteria such as demographics, purchasing behavior, preferences, interaction history and so on.
In email marketing, a "bounce" occurs when a sent email is not successfully delivered to its recipient. Bounces can be classified into two main categories: "hard" bounces and "soft" bounces, depending on their nature and severity.
Spam, in the context of email, refers to the unsolicited and often massive sending of unwanted electronic messages, generally for advertising or commercial purposes.
SMS marketing: a direct, high-performance strategy for engaging your customers In a world where consumer attention spans
Email marketing is a marketing strategy that involves the targeted, personalized sending of emails to a specific group of recipients with the aim of promoting products, services or content, as well as strengthening customer relations.
UTMs are tags added to link URLs to track and analyze website traffic. They are widely used in digital marketing to track traffic sources and measure the effectiveness of online advertising campaigns.
La zone DNS d’un domaine est essentiellement une carte qui indique aux serveurs Internet comment diriger le trafic vers les différents services associés à ce domaine, comme les sites web, les adresses email, les serveurs de messagerie, etc.
Un domaine expéditeur en email marketing est le domaine utilisé pour envoyer des emails à partir d’une plateforme d’email marketing ou d’un serveur d’envoi.
La réputation d’expéditeur en email marketing se réfère à la perception que les fournisseurs de services de messagerie (comme Gmail, Yahoo, Outlook, etc.) ont de l’expéditeur d’emails, en fonction de divers facteurs tels que la fréquence d’envoi, la qualité du contenu, l’engagement des abonnés, le taux de plaintes, etc.
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