DKIM: Domain Keys Identified Mail
DKIM is a mechanism for digitally signing outgoing e-mails.
The ultimate digital marketing glossary
DKIM is a mechanism for digitally signing outgoing e-mails.
An opt-in contact is a person who has voluntarily chosen to receive marketing or promotional communications by giving explicit consent to a company or organization.
Segmentation in email marketing or SMS marketing consists of dividing the list of contacts into smaller, more targeted groups based on specific criteria such as demographics, purchasing behavior, preferences, interaction history and so on.
In email marketing, a "bounce" occurs when a sent email is not successfully delivered to its recipient. Bounces can be classified into two main categories: "hard" bounces and "soft" bounces, depending on their nature and severity.
Gray mail" is a category of e-mail that falls somewhere between spam and legitimate communications. Unlike spam, gray mail often consists of messages from legitimate sources, but which may not be relevant or desired by the recipient.
Spam, in the context of email, refers to the unsolicited and often massive sending of unwanted electronic messages, generally for advertising or commercial purposes.
An e-mail client is a software program or application used to access, read, send and manage e-mail. It acts as an interface between the user and his e-mail service, allowing him to consult his e-mails and interact with his inbox.
SMS marketing: a direct, high-performance strategy for engaging your customers In a world where consumer attention spans
Email marketing is a marketing strategy that involves the targeted, personalized sending of emails to a specific group of recipients with the aim of promoting products, services or content, as well as strengthening customer relations.
UTMs are tags added to link URLs to track and analyze website traffic. They are widely used in digital marketing to track traffic sources and measure the effectiveness of online advertising campaigns.
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