{"id":12718,"date":"2024-11-25T15:41:24","date_gmt":"2024-11-25T14:41:24","guid":{"rendered":"https:\/\/www.efidem.com\/?p=12718"},"modified":"2026-03-19T10:42:11","modified_gmt":"2026-03-19T09:42:11","slug":"sms-campaigns-10-marketing-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.efidem.com\/en\/blog\/2024\/11\/25\/campagnes-sms-10-erreurs-a-eviter-marketing\/","title":{"rendered":"SMS campaigns: 10 mistakes to avoid for maximum impact"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12718\" class=\"elementor elementor-12718\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-496a1dd e-flex e-con-boxed e-con e-parent\" data-id=\"496a1dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4926c26 elementor-widget elementor-widget-heading\" data-id=\"4926c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campagnes SMS : 10 Erreurs \u00e0 \u00e9viter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a5ec5 elementor-widget elementor-widget-text-editor\" data-id=\"53a5ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si l\u2019e-mail et les r\u00e9seaux sociaux jouent un r\u00f4le crucial, le SMS marketing s\u2019impose comme un levier strat\u00e9gique incontournable pour capter l\u2019attention de vos clients dans un contexte de sur-sollicitation.<\/p><p>Avec un taux d\u2019ouverture de <strong>98 %<\/strong> en moyenne et une lecture dans les <strong>3 minutes suivant la r\u00e9ception<\/strong>, le SMS est l\u2019outil id\u00e9al pour transmettre vos offres flash, confirmations de commande ou rappels d\u2019\u00e9v\u00e9nements. Mais attention : mal utilis\u00e9, il peut vite devenir inefficace, voire contre-productif. Voici les <strong>10 erreurs les plus courantes en campagnes SMS analys\u00e9es par\u00a0<\/strong><a href=\"https:\/\/www.efidem.com\/efidem-logiciel-saas\/\" target=\"_blank\" rel=\"noopener\">Efidem<\/a>\u00a0\u2013 et comment les \u00e9viter pour maximiser vos r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d19124 elementor-widget elementor-widget-heading\" data-id=\"3d19124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campagnes SMS marketing pas d'envois au mauvais moment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e243bb elementor-widget elementor-widget-text-editor\" data-id=\"9e243bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Le probl\u00e8me :<\/strong> Un SMS marketing envoy\u00e9 \u00e0 une heure inappropri\u00e9e (t\u00f4t le matin, tard le soir) peut agacer vos destinataires, g\u00e9n\u00e9rer du d\u00e9sabonnement et impacter l&rsquo;image de votre marque.\u00a0<\/li><\/ul><ul><li><strong>La solution :<\/strong> Respectez les horaires recommand\u00e9s (g\u00e9n\u00e9ralement entre 10 h et 20 h) et adaptez vos envois en fonction de votre cible et de sa localisation.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2b4f9 elementor-widget elementor-widget-heading\" data-id=\"6c2b4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e9gliger la personnalisation de vos campagnes SMS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d238704 elementor-widget elementor-widget-text-editor\" data-id=\"d238704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Le probl\u00e8me :<\/strong> Un message g\u00e9n\u00e9rique risque de passer inaper\u00e7u. Vos clients veulent se sentir uniques quani ils re\u00e7oivent des campagnes sms, mieux vaut personnaliser vos\u00a0<a href=\"https:\/\/support.efidem.com\/support\/solutions\/articles\/101000517558-cr%C3%A9er-un-mod%C3%A8le-sms\" target=\"_blank\" rel=\"noopener nofollow\">messages<\/a>.<\/li><\/ul><ul><li><strong>La solution :<\/strong> Utilisez les donn\u00e9es disponibles (pr\u00e9nom, historique d\u2019achat, localisation) pour personnaliser vos messages. Exemple : \u00ab\u00a0Julie, profitez de -20 % sur votre commande jusqu\u2019\u00e0 minuit !\u00a0\u00bb<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d81c9 elementor-widget elementor-widget-heading\" data-id=\"f4d81c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Envoyer des messages trop longs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f35b3 elementor-widget elementor-widget-text-editor\" data-id=\"b9f35b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Le probl\u00e8me :<\/strong> Le SMS est un<a href=\"https:\/\/support.efidem.com\/support\/solutions\/articles\/101000517558-cr%C3%A9er-un-mod%C3%A8le-sms\" rel=\"nofollow noopener\" target=\"_blank\"> format<\/a> court. Les textes trop longs perdent leur impact, risquent d\u2019\u00eatre tronqu\u00e9s et de p\u00e9naliser votre campagne SMS.<\/li>\n<\/ul>\n<ul>\n<li><strong>La solution :<\/strong> Soyez concis et allez droit au but. Exemple : \u00ab\u00a0FLASH : -30 % sur tout le site, ce soir uniquement !\u00a0\u00bb<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117456b elementor-widget elementor-widget-heading\" data-id=\"117456b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ne pas inclure d\u2019appel \u00e0 l\u2019action clair<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8988b04 elementor-widget elementor-widget-text-editor\" data-id=\"8988b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Le probl\u00e8me :<\/strong> Une campagne SMS marketing sans CTA (call-to-action) explicite peut d\u00e9router vos\u00a0<a href=\"https:\/\/support.efidem.com\/support\/solutions\/articles\/101000491434-importer-des-contacts\" target=\"_blank\" rel=\"noopener nofollow\">destinataires.<\/a><\/li><li><strong>La solution :<\/strong> Ajoutez un lien, un code promo ou une invitation \u00e0 agir imm\u00e9diatement. Exemple : \u00ab\u00a0R\u00e9servez maintenant : [Lien]\u00a0\u00bb.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08940b2 elementor-widget elementor-widget-heading\" data-id=\"08940b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sous-estimer la fr\u00e9quence des envois<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140e892 elementor-widget elementor-widget-text-editor\" data-id=\"140e892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Le probl\u00e8me :<\/strong> Bombarder vos destinataires de SMS peut rapidement mener \u00e0 des d\u00e9sabonnements massifs.<\/li><li><strong>La solution :<\/strong> Limitez vos envois \u00e0 des moments strat\u00e9giques, et privil\u00e9giez la qualit\u00e9 \u00e0 la quantit\u00e9.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c68f98 elementor-widget elementor-widget-heading\" data-id=\"8c68f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ignorer le timing des promotions SMS flash<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce27ab elementor-widget elementor-widget-text-editor\" data-id=\"8ce27ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Le probl\u00e8me :<\/strong> Un SMS pour une offre flash envoy\u00e9 trop tard n\u2019aura aucun impact.<\/li><li><strong>La solution :<\/strong> Programmez vos envois en fonction des comportements d\u2019achat. Pour le Black Friday, pr\u00e9venez vos clients quelques heures avant l\u2019ouverture des offres.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccfa6a elementor-widget elementor-widget-heading\" data-id=\"2ccfa6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ne pas optimiser les liens de vos SMS enrichis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50490d7 elementor-widget elementor-widget-text-editor\" data-id=\"50490d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Le probl\u00e8me :<\/strong> Un lien cass\u00e9 ou trop long peut d\u00e9courager vos destinataires.<\/li><li><strong>La solution :<\/strong> <a href=\"https:\/\/support.efidem.com\/a\/solutions\/articles\/101000540169\" rel=\"nofollow noopener\" target=\"_blank\">Utilisez des URL courtes<\/a> et tra\u00e7ables pour suivre les clics. Exemple : \u00ab\u00a0Cliquez ici : efid.io\/PromoBF.\u00a0\u00bb<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77cc76e elementor-widget elementor-widget-heading\" data-id=\"77cc76e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Utiliser un ton trop formel ou impersonnel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb4d09 elementor-widget elementor-widget-text-editor\" data-id=\"9bb4d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><ul><li><strong>Le probl\u00e8me :<\/strong> Les SMS marketing doivent rester conviviaux et directs. Un ton trop formel peut sembler froid ou distant.<\/li><li><strong>La solution :<\/strong> Adoptez un ton amical et engageant, sans \u00eatre familier. Exemple : \u00ab\u00a0\ud83d\udce2 Votre offre exclusive vous attend ! D\u00e9couvrez-la vite.\u00a0\u00bb<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f0d03 elementor-widget elementor-widget-heading\" data-id=\"e2f0d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">N\u00e9gliger les r\u00e8gles RGPD SMS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f195bdc elementor-widget elementor-widget-text-editor\" data-id=\"f195bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Le probl\u00e8me :<\/strong> Une campagne SMS envoy\u00e9e sans le consentement pr\u00e9alable du destinataire peut vous exposer \u00e0 des sanctions juridiques.<\/li><li><strong>La solution :<\/strong> Assurez-vous que tous vos destinataires ont donn\u00e9 leur accord explicite (opt-in) et incluez une option de d\u00e9sabonnement.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ec18a elementor-widget elementor-widget-heading\" data-id=\"42ec18a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ignorer les analyses post-campagne<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe9652 elementor-widget elementor-widget-text-editor\" data-id=\"dfe9652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Le probl\u00e8me :<\/strong> Ne pas mesurer les performances de vos campagnes sms revient \u00e0 piloter \u00e0 l\u2019aveugle.<\/li><li><strong>La solution :<\/strong> Analysez les taux de clics, de conversion et de d\u00e9sabonnement pour affiner vos prochaines campagnes, faites le sur\u00a0<a href=\"https:\/\/www.efidem.com\/plateforme-emailing-facile-snapshoot\/\" target=\"_blank\" rel=\"noopener\">Snapshoot<\/a>.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67028ca elementor-widget elementor-widget-heading\" data-id=\"67028ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les campagnes SMS, un levier puissant \u00e0 exploiter <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471807c elementor-widget elementor-widget-text-editor\" data-id=\"471807c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le SMS marketing reste un des outils les plus performants pour engager vos clients rapidement et efficacement, surtout pendant des p\u00e9riodes strat\u00e9giques comme le Black Friday. En 2024, <strong>61 % des consommateurs d\u00e9clarent pr\u00e9f\u00e9rer recevoir des notifications importantes par SMS<\/strong> (<em>source : MobileMarketer<\/em>), et les campagnes SMS manuelles ou par\u00a0<a href=\"https:\/\/www.efidem.com\/univers\/api-sms\/\" target=\"_blank\" rel=\"noopener\">API<\/a>\u00a0affichent un taux de r\u00e9ponse de <strong>45 %<\/strong>, bien sup\u00e9rieur \u00e0 celui de l\u2019e-mail.<\/p><p>En \u00e9vitant ces erreurs courantes et en appliquant les bonnes pratiques, vous pourrez transformer vos <a href=\"https:\/\/www.efidem.com\/logiciel-sms-marketing\/\">campagnes SMS<\/a> en un levier de conversion exceptionnel. Et n\u2019oubliez pas : chaque message doit apporter une valeur r\u00e9elle \u00e0 vos clients pour renforcer leur fid\u00e9lit\u00e9 et optimiser votre ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b728e elementor-widget elementor-widget-heading\" data-id=\"42b728e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pour en savoir plus<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be3a8ce elementor-widget elementor-widget-text-editor\" data-id=\"be3a8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous souhaitez pr\u00e9parer une campagne SMS et avez besoin de conseils? <a href=\"https:\/\/www.efidem.com\/contact-logiciel-saas\/?_gl=1%2A1emvvvm%2A_gcl_au%2AMTU5MjgwNjkyOS4xNzYxMTQ2OTcwLjI4ODkwNjQzOS4xNzY2NDEyNjU4LjE3NjY0MTI2ODg.%2A_ga%2AMTY0MTUwMTgyOC4xNzUzMzY1NDQ5%2A_ga_HGG37NGQHJ%2AczE3Njc2OTY5ODIkbzEwNyRnMSR0MTc2NzY5NzYwMiRqNTckbDAkaDI1MDA3MDM1OQ..\">Contactez<\/a> notre \u00e9quipe, nous vous aiderons \u00e0 mettre en place une strat\u00e9gie gagnante et robuste!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae23dce elementor-widget elementor-widget-heading\" data-id=\"ae23dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Merci de nous lire !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56263b7 elementor-widget elementor-widget-image\" data-id=\"56263b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2024\/11\/SMS-marketing-10-erreurs-a-eviter-1024x576.webp\" class=\"attachment-large size-large wp-image-12724\" alt=\"campagnes sms\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2024\/11\/SMS-marketing-10-erreurs-a-eviter-1024x576.webp 1024w, https:\/\/www.efidem.com\/wp-content\/uploads\/2024\/11\/SMS-marketing-10-erreurs-a-eviter-300x169.webp 300w, https:\/\/www.efidem.com\/wp-content\/uploads\/2024\/11\/SMS-marketing-10-erreurs-a-eviter-768x432.webp 768w, https:\/\/www.efidem.com\/wp-content\/uploads\/2024\/11\/SMS-marketing-10-erreurs-a-eviter-1536x864.webp 1536w, https:\/\/www.efidem.com\/wp-content\/uploads\/2024\/11\/SMS-marketing-10-erreurs-a-eviter-png.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Campagnes SMS : 10 Erreurs \u00e0 \u00e9viter Si l\u2019e-mail et les r\u00e9seaux sociaux jouent un r\u00f4le crucial, le SMS marketing s\u2019impose comme un levier strat\u00e9gique incontournable pour capter l\u2019attention de vos clients dans un contexte de sur-sollicitation. Avec un taux d\u2019ouverture de 98 % en moyenne et une lecture dans les 3 minutes suivant la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[54],"tags":[],"class_list":["post-12718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-marketing"],"acf":[],"modified_by":"@Efidem_csm","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/12718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/comments?post=12718"}],"version-history":[{"count":0,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/12718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/media\/12724"}],"wp:attachment":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/media?parent=12718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/categories?post=12718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/tags?post=12718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}