{"id":12044,"date":"2024-07-12T17:49:33","date_gmt":"2024-07-12T15:49:33","guid":{"rendered":"https:\/\/www.efidem.com\/?p=12044"},"modified":"2026-01-20T14:31:43","modified_gmt":"2026-01-20T13:31:43","slug":"mail-delivrabilite-bonnes-pratiques-performantes","status":"publish","type":"post","link":"https:\/\/www.efidem.com\/en\/blog\/2024\/07\/12\/mail-delivrabilite-bonnes-pratiques-performantes\/","title":{"rendered":"Mail d\u00e9livrabilit\u00e9, 6 pratiques importantes pour l&rsquo;am\u00e9liorer"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12044\" class=\"elementor elementor-12044\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f954d e-flex e-con-boxed e-con e-parent\" data-id=\"e8f954d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c88b51f elementor-widget elementor-widget-heading\" data-id=\"c88b51f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mail Deliverability, introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f2bf9 elementor-widget elementor-widget-text-editor\" data-id=\"57f2bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une bonne mail <a href=\"https:\/\/www.efidem.com\/en\/email-delivery\/\">deliverability<\/a> est cruciale pour le succ\u00e8s de toute communication \u00e9lectronique. En tant que d\u00e9veloppeur int\u00e9grant une <a href=\"https:\/\/www.efidem.com\/en\/api-mail-sms-vocal-courrier-puissant-fiable\/\">API d&rsquo;envoi d&#8217;emails<\/a>, il est essentiel de comprendre et de mettre en \u0153uvre des <a href=\"https:\/\/www.efidem.com\/en\/email-deliverability-marketing-practices\/\">pratiques optimales<\/a> pour garantir que les emails atteignent bien la bo\u00eete de r\u00e9ception de vos destinataires. Ce livre blanc propose des bonnes pratiques pour optimiser la mail d\u00e9livrabilit\u00e9 via une API ou interface web. Ces pratiques sont simples, efficaces et rapides \u00e0 mettre en place.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6cde4 elementor-widget elementor-widget-heading\" data-id=\"bd6cde4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1 - Initial configuration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a07389 elementor-widget elementor-widget-text-editor\" data-id=\"7a07389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><a name=\"_Toc171696086\"><\/a>Email authentication<\/h3><ul><li><strong>DKIM (DomainKeys Identified Mail)<\/strong> : <a href=\"https:\/\/support.efidem.com\/support\/solutions\/articles\/101000426336-configurer-dkim-et-spf\" rel=\"nofollow noopener\" target=\"_blank\">Configurez DKIM<\/a> pour permettre \u00e0 vos emails d\u2019\u00eatre sign\u00e9s num\u00e9riquement et v\u00e9rifiables par le serveur de r\u00e9ception.<\/li><li><strong>SPF (Sender Policy Framework)<\/strong> Implement SPF to define which servers are authorized to send emails for your domain.<\/li><li><strong>DMARC (Domain-based Message Authentication, Reporting &amp; Conformance)<\/strong> DMARC: Configure DMARC to tell receiving servers how to handle emails that fail SPF and DKIM checks.<\/li><\/ul><h3><a name=\"_Toc171696087\"><\/a>Sending domain configuration<\/h3><ul><li>Use a dedicated sub-domain for transactional and marketing emails.<\/li><li>Configurez un enregistrement <a href=\"https:\/\/support.efidem.com\/support\/solutions\/articles\/101000491418-configurer-un-domaine-email\" rel=\"nofollow noopener\" target=\"_blank\">CNAME<\/a> pour le tracking des liens.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e584d67 elementor-widget elementor-widget-heading\" data-id=\"e584d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2 - Contact list management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3190b elementor-widget elementor-widget-text-editor\" data-id=\"ce3190b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><a name=\"_Toc171696086\"><\/a>Email authentication<\/h3><ul><li><strong>DKIM (DomainKeys Identified Mail)<\/strong> DKIM: Configure DKIM to allow your emails to be digitally signed and verifiable by the receiving server.<\/li><li><strong>SPF (Sender Policy Framework)<\/strong> Implement SPF to define which servers are authorized to send emails for your domain.<\/li><li><strong>DMARC (Domain-based Message Authentication, Reporting &amp; Conformance)<\/strong> DMARC: Configure DMARC to tell receiving servers how to handle emails that fail SPF and DKIM checks.<\/li><\/ul><h3><a name=\"_Toc171696087\"><\/a>Configuration du Domaine email d&rsquo;Envoi<\/h3><ul><li>Use a dedicated sub-domain for transactional and marketing emails.<\/li><li>Set up a CNAME record for link tracking, <a href=\"https:\/\/support.efidem.com\/support\/solutions\/articles\/101000426336-configurer-dkim-et-spf\" rel=\"nofollow noopener\" target=\"_blank\">more info here<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194d1c4 elementor-widget elementor-widget-heading\" data-id=\"194d1c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 - Mail Deliverability - Email content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b336c1f elementor-widget elementor-widget-text-editor\" data-id=\"b336c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00a0Format and Structure<\/strong><\/p><ul><li><p>Use a clean, well-structured HTML format.<\/p><\/li><li><p>Include a text version for email clients that don't support HTML.<\/p><\/li><\/ul><p><a name=\"_Toc171696093\"><\/a><strong>Personalization<\/strong><\/p><ul><li><p>Personalize emails with information relevant to the recipient.<\/p><\/li><\/ul><p><a name=\"_Toc171696094\"><\/a><strong>Unsubscribe link<\/strong><\/p><ul><li><p>Always include a clear, easy-to-find unsubscribe link.<a name=\"_Toc171696095\"><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911598d elementor-widget elementor-widget-heading\" data-id=\"911598d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4- Mailing strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01bba4f elementor-widget elementor-widget-text-editor\" data-id=\"01bba4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cadence and Frequency<\/strong><\/p><ul><li><p>Avoid sending mass emails all at once. Use ramp-up techniques to gradually increase the volume of your mailings. On Snapshoot, you have the option of ramping up the sending of your e-mails over several hours of the day, and even over several days. This is a very effective way of ensuring good mail deliverability, minimizing the number of e-mails sent per minute and achieving better mail deliverability, especially with ISPs such as Orange, SFR, Yahoo, etc...<\/p><\/li><\/ul><p><a name=\"_Toc171696097\"><\/a><strong>Timing<\/strong><\/p><ul><li><p>Send your emails at optimal times according to your audience's geographical area and habits. Every audience is different, and every email has its own objective. Timing is of little importance for deliverability, but crucial for the success of the email campaign.\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0fa2e elementor-widget elementor-widget-heading\" data-id=\"fb0fa2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5 - Mail Deliverability, monitoring and analysis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46452cc elementor-widget elementor-widget-text-editor\" data-id=\"46452cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a name=\"_Toc171696099\"><\/a><strong>Delivery and opening rates<\/strong><\/p><ul><li><p>Surveillez les taux de livraison, d\u2019ouverture et de clics pour d\u00e9tecter des probl\u00e8mes potentiels de d\u00e9livrabilit\u00e9, toutes ces m\u00e9triques sont disponibles par\u00a0<a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/api-email-pro\/\" target=\"_blank\" rel=\"noopener\">API<\/a>\u00a0et sur <a href=\"https:\/\/snapshoot.efidem.com\/account\/newone\" rel=\"nofollow noopener\" target=\"_blank\">Snapshoot<\/a>.<\/p><\/li><\/ul><p><a name=\"_Toc171696100\"><\/a><strong>Feedback Loop (FBL)<\/strong><\/p><ul><li><p>Inscrivez-vous aux\u00a0<a href=\"https:\/\/www.leptidigital.fr\/definition\/feedback-loop-34152\/\" target=\"_blank\" rel=\"noopener nofollow\">boucles de r\u00e9troaction<\/a><\/p><p>\u00a0propos\u00e9es par les principaux fournisseurs d&rsquo;acc\u00e8s Internet (FAI) pour recevoir des rapports sur les plaintes de spam.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6187de4 elementor-widget elementor-widget-heading\" data-id=\"6187de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6 - Gestion de la r\u00e9putation du domaine email<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13518a6 elementor-widget elementor-widget-text-editor\" data-id=\"13518a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a name=\"_Toc171696102\"><\/a><strong>IP reputation<\/strong><\/p><ul><li><p>Use dedicated IP addresses to send emails.<\/p><\/li><li><p>Monitor the reputation of your IP addresses using reputation monitoring tools.<\/p><\/li><\/ul><p><a name=\"_Toc171696103\"><\/a><strong>R\u00e9putation du Domaine email<\/strong><\/p><ul><li><p>Maintain a good domain reputation by following deliverability best practices.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-999c2cc e-flex e-con-boxed e-con e-parent\" data-id=\"999c2cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe552b9 elementor-widget elementor-widget-heading\" data-id=\"fe552b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24165ca elementor-widget elementor-widget-text-editor\" data-id=\"24165ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La d\u00e9livrabilit\u00e9 email est un \u00e9l\u00e9ment cl\u00e9 de la communication \u00e9lectronique r\u00e9ussie. En suivant ces bonnes pratiques, les d\u00e9veloppeurs peuvent s&rsquo;assurer que leurs emails atteignent les destinataires de mani\u00e8re efficace et fiable. Pour chauffer sa boite mail, il faut, une configuration appropri\u00e9e, une gestion soigneuse des listes de contacts, un contenu de qualit\u00e9, une strat\u00e9gie d&rsquo;envoi r\u00e9fl\u00e9chie, le respect du\u00a0<a href=\"https:\/\/www.cnil.fr\/fr\/reglement-europeen-protection-donnees\" target=\"_blank\" rel=\"noopener nofollow\">RGPD<\/a>\u00a0et une surveillance continue sont essentiels pour optimiser la d\u00e9livrabilit\u00e9 des emails via une <a href=\"https:\/\/www.efidem.com\/en\/emailing-software\/api-email-sending\/\">API<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbb8b0 elementor-widget elementor-widget-heading\" data-id=\"bfbb8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Thanks for reading!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6334ab elementor-widget elementor-widget-image\" data-id=\"e6334ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"578\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/05\/7fdf2469-b56a-444e-b5a6-700658ce2d3c-1024x740.webp\" class=\"attachment-large size-large wp-image-13350\" alt=\"mail delivery\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/05\/7fdf2469-b56a-444e-b5a6-700658ce2d3c-1024x740.webp 1024w, https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/05\/7fdf2469-b56a-444e-b5a6-700658ce2d3c-300x217.webp 300w, https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/05\/7fdf2469-b56a-444e-b5a6-700658ce2d3c-768x555.webp 768w, https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/05\/7fdf2469-b56a-444e-b5a6-700658ce2d3c-1536x1109.webp 1536w, https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/05\/7fdf2469-b56a-444e-b5a6-700658ce2d3c-2048x1479.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mail D\u00e9livrabilit\u00e9, introduction Une bonne mail d\u00e9livrabilit\u00e9 est cruciale pour le succ\u00e8s de toute communication \u00e9lectronique. En tant que d\u00e9veloppeur int\u00e9grant une API d&rsquo;envoi d&#8217;emails, il est essentiel de comprendre et de mettre en \u0153uvre des pratiques optimales pour garantir que les emails atteignent bien la bo\u00eete de r\u00e9ception de vos destinataires. Ce livre blanc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[46,92,84],"tags":[87],"class_list":["post-12044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-delivrabilite","category-snapshoot-app","tag-delivrabilite"],"acf":[],"modified_by":"@Efidem_csm","amp_enabled":false,"_links":{"self":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/12044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/comments?post=12044"}],"version-history":[{"count":63,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/12044\/revisions"}],"predecessor-version":[{"id":18373,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/12044\/revisions\/18373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/media\/13399"}],"wp:attachment":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/media?parent=12044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/categories?post=12044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/tags?post=12044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}