{"id":11329,"date":"2024-03-11T12:24:14","date_gmt":"2024-03-11T11:24:14","guid":{"rendered":"https:\/\/www.efidem.com\/?p=11329"},"modified":"2026-01-20T16:07:39","modified_gmt":"2026-01-20T15:07:39","slug":"contact-segmentation-emailing-sms","status":"publish","type":"post","link":"https:\/\/www.efidem.com\/blog\/2024\/03\/11\/segmentation-contacts-emailing-sms\/","title":{"rendered":"Contact segmentation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11329\" class=\"elementor elementor-11329\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61dee5c0 e-flex e-con-boxed e-con e-parent\" data-id=\"61dee5c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99e5b0c elementor-widget elementor-widget-image\" data-id=\"99e5b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo.png\" class=\"attachment-large size-large wp-image-2439\" alt=\"deliverability\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo.png 180w, https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo-150x150.png 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b7d3f elementor-widget elementor-widget-heading\" data-id=\"e2b7d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2166a4 elementor-widget elementor-widget-text-editor\" data-id=\"a2166a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Segmentation into <a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/\">emailing<\/a> or <a href=\"https:\/\/www.efidem.com\/en\/sms-pro-marketing-software\/\">SMS marketing<\/a> involves dividing your contact lists into smaller groups, and is an essential lever for <a href=\"https:\/\/www.efidem.com\/en\/email-delivery\/\">optimize<\/a> your email and SMS campaigns.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Visit <strong>customer segmentation\u00a0<\/strong>is an essential strategy for companies wishing to improve the performance of their campaigns. <strong>emailing<\/strong> and <strong>SMS marketing <\/strong>in manual mode or automated via API. By dividing their contact base into homogeneous groups according to precise criteria, marketers can send personalized messages that are more relevant and therefore more effective.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>This approach not only allows us to better understand the needs of each customer segment, but also to increase the number of sales. <strong>opening rate<\/strong>the <strong>click-through rate<\/strong>, and in fine the <strong>conversion rate<\/strong>.for more effective campaigns. Let's find out why and how to set up effective segmentation, particularly in the context of email or direct mail campaigns.\u00a0<a href=\"https:\/\/www.efidem.com\/en\/sms-platform-for-everyone-efficient-api\/\" target=\"_blank\" rel=\"noopener\">SMS<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">What is segmentation in digital marketing?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Qu&rsquo;est ce que la\u00a0<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Segmentation_(marketing)\" target=\"_blank\" rel=\"noopener\">segmentation<\/a>\u00a0strategic? This marketing practice consists of dividing a contact base into several groups according to <strong>specific criteria<\/strong> demographic segmentation, purchasing behavior, interaction history, behavioral segmentation, preferences and position in the customer lifecycle.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The objective is simple: <strong>send the right message, to the right person, at the right time<\/strong>, and through the right channel (email or SMS). This approach makes it possible to personalize communication, according to one or more segmentation criteria, strengthen customer relations and significantly increase the performance of marketing campaigns.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">The main email and SMS marketing segmentation criteria available on <a href=\"https:\/\/snapshoot.efidem.com\/account\/newone\" data-type=\"link\" data-id=\"https:\/\/snapshoot.efidem.com\/account\/newone\" target=\"_blank\" rel=\"noopener\">Snapshoot<\/a><\/h2>\n<p><!-- \/wp:heading --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">1. <strong>Contact demographics<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>This is the foundation of any segmentation strategy. It brings together simple but powerful data:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Age<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Gender<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Place of residence (city, region, country)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Profession<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Income level<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>For example, an online store could send specific promotions to women aged 25 to 35 living in the Paris region, based on their shopping habits.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h4 class=\"wp-block-heading\">2. <strong>Buying behavior for customer segmentation<\/strong><\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Filter by the way your customers buy:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Purchasing history<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Frequency of purchase<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Average amount spent<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Favorite products or services<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>A loyal customer who orders every month deserves a different offer from a one-off customer. You can also automatically relaunch abandoned baskets or offer products that complement those already purchased (cross-sell \/ upsell).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">3. <strong>Customer commitment<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Ici, il s&rsquo;agit de mesurer l\u2019interaction avec vos communications pr\u00e9c\u00e9dentes :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Opening emails<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Click on links<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Participation in events and webinars<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>SMS responsiveness<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Interaction on social networks<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>An inactive segment can be the subject of a <strong>reactivation<\/strong> (for example, an exceptional offer to entice them to return), while a very active segment may receive richer or more exclusive content.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<p class=\"wp-block-heading\">4. <strong>Your recipients' preferences and interests<\/strong><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>It is also possible to create a segmentation based on <strong>declared interests<\/strong> or <strong>deducted<\/strong> :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Favourite themes or product categories<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Preferred language or tone of communication<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Preferred communication channels (email vs. SMS)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>This makes it possible to adapt content: a sports enthusiast will not receive the same messages as a cooking enthusiast.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<p class=\"wp-block-heading\">5. <strong>Customer lifecycle<\/strong><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Tailor your message to the <strong>customer maturity<\/strong> in its relationship with your brand:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>New customers: welcome message, onboarding<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Regular customers: loyalty offers, new products<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Inactive customers: personalized reminder<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Former customers: satisfaction survey or subscription relaunch<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Why does this method boost marketing performance?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Visit <strong>contact list segmentation<\/strong> makes it possible to address much more personalized campaigns, which means :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>A <strong>best\u00a0<\/strong><a href=\"https:\/\/www.efidem.com\/en\/delivery-email-clean-base\/\" target=\"_blank\" rel=\"noopener\">deliverability<\/a>\u00a0(fewer unsubscribes and reports of spam)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>From\u00a0<a href=\"https:\/\/support.efidem.com\/support\/solutions\/articles\/101000491419-suivre-une-campagne-emailing\" target=\"_blank\" rel=\"noopener\">opening rate<\/a>\u00a0and higher click-through rates<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>A <strong>enriched customer experience<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>A <strong>return on investment\u00a0<\/strong><a href=\"https:\/\/www.oracle.com\/fr\/cx\/marketing\/marketing-roi\/\" target=\"_blank\" rel=\"noopener\">(ROI)<\/a>\u00a0improved<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Greater ability to test and adjust your campaigns by segment<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">How to implement an effective strategy?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Here are a few\u00a0<a href=\"https:\/\/www.efidem.com\/en\/mail-delivrabilite-bonnes-pratiques-performantes\/\" target=\"_blank\" rel=\"noopener\">best practices<\/a>\u00a0to get started :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><strong>Collect the right data<\/strong> at registration or via intelligent forms.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><strong>Use an emailing or SMS marketing tool<\/strong> that makes segmenting easy (like those offered by Efidem).<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><strong>Test your A\/B campaigns<\/strong> on different segments to optimize your messages.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><strong>Regularly analyze results<\/strong> by segment to refine your strategy.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><strong>Automate certain sequences<\/strong> based on behavior or life cycle (welcome emails, reminders, birthdays, etc.).<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">In a nutshell<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Visit <strong>marketing segmentation<\/strong> is no longer an option: it is an essential performance lever for any company wishing to succeed in its campaigns. <strong><a href=\"https:\/\/www.efidem.com\/en\/emailing-software\/\" data-type=\"link\" data-id=\"https:\/\/www.efidem.com\/logiciel-emailing\/\">emailing<\/a><\/strong> and <strong><a href=\"https:\/\/www.efidem.com\/en\/sms-marketing-software\/\" data-type=\"link\" data-id=\"https:\/\/www.efidem.com\/logiciel-sms-marketing\/\">SMS<\/a><\/strong>. Thanks to fine segmentation, you can tailor your message to each profile, generate more engagement, improve your brand image and increase your sales.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/www.efidem.com\/en\/efidem-software-saas\/\"><strong>At Efidem<\/strong><\/a>, We support our customers in setting up intelligent, personalized campaigns, exploiting the full potential of today's technologies. <a href=\"https:\/\/www.efidem.com\/en\/contact-saas-software\/?_gl=1%2Adhq4e0%2A_gcl_au%2AMTU5MjgwNjkyOS4xNzYxMTQ2OTcwLjEwNDc4MzY2NjQuMTc2ODgzMTY2MS4xNzY4ODMxNjYx%2A_ga%2AMTY0MTUwMTgyOC4xNzUzMzY1NDQ5%2A_ga_HGG37NGQHJ%2AczE3Njg5MTk1ODMkbzEyNiRnMSR0MTc2ODkyMTM2MSRqOCRsMCRoMTcwOTg0MzYzNw..\">Contact us<\/a> to find out more!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66f2da6 e-flex e-con-boxed e-con e-parent\" data-id=\"66f2da6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f93908 elementor-widget elementor-widget-image\" data-id=\"9f93908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2024\/12\/filter-circle-svgrepo-com.svg\" class=\"attachment-large size-large wp-image-13044\" alt=\"email segmentation\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94cfc79 elementor-widget elementor-widget-image\" data-id=\"94cfc79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"679\" height=\"657\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2022\/04\/HIW2.png\" class=\"attachment-large size-large wp-image-4616\" alt=\"segmentation\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2022\/04\/HIW2.png 679w, https:\/\/www.efidem.com\/wp-content\/uploads\/2022\/04\/HIW2-300x290.png 300w\" sizes=\"(max-width: 679px) 100vw, 679px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Segmentation in email marketing or SMS marketing consists of dividing the list of contacts into smaller, more targeted groups based on specific criteria such as demographics, purchasing behavior, preferences, interaction history and so on. <\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[56],"tags":[75],"class_list":["post-11329","post","type-post","status-publish","format-standard","hentry","category-glossaire-marketing-digital","tag-s"],"acf":[],"modified_by":"@Efidem_csm","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/comments?post=11329"}],"version-history":[{"count":29,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11329\/revisions"}],"predecessor-version":[{"id":18409,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11329\/revisions\/18409"}],"wp:attachment":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/media?parent=11329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/categories?post=11329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/tags?post=11329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}