{"id":11319,"date":"2024-03-11T11:43:13","date_gmt":"2024-03-11T10:43:13","guid":{"rendered":"https:\/\/www.efidem.com\/?p=11319"},"modified":"2026-01-23T14:56:58","modified_gmt":"2026-01-23T13:56:58","slug":"sms-marketing-sending-definition","status":"publish","type":"post","link":"https:\/\/www.efidem.com\/en\/blog\/2024\/03\/11\/sms-marketing-envoi-definition\/","title":{"rendered":"SMS marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11319\" class=\"elementor elementor-11319\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5352fc21 e-flex e-con-boxed e-con e-parent\" data-id=\"5352fc21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e70fdd elementor-widget elementor-widget-image\" data-id=\"8e70fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo.png\" class=\"attachment-large size-large wp-image-2439\" alt=\"deliverability\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo.png 180w, https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo-150x150.png 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7233d9d2 elementor-widget elementor-widget-text-editor\" data-id=\"7233d9d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading {\"level\":1} --><\/p>\n<h2 class=\"wp-block-heading\">SMS marketing: a direct and effective strategy for engaging your customers<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>In a world where consumer attention is constantly sought, the simplest and most immediate communication channels become the most effective. Sending short text messages on mobile phones is emerging as one of the most powerful ways to reach your audience directly and personally in an automated manner.\u00a0<a href=\"https:\/\/www.efidem.com\/en\/universe\/api-sms\/\" target=\"_blank\" rel=\"noopener\">API<\/a>\u00a0or manually via interface, the two best solutions in this context are SMS marketing and RCS.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">SMS Marketing: a high-impact communication channel<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Visit <strong>moving text<\/strong> is read almost instantly after receipt. Unlike the\u00a0<a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/\" target=\"_blank\" rel=\"noopener\">emails<\/a>\u00a0or social media posts, it benefits from a <strong>opening rate over 90 %<\/strong>often within three minutes of being sent. This makes it a highly effective tool for rapidly transmitting essential information.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Whether for <strong>promote a special offer<\/strong>, confirm an order, send a\u00a0<a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/otp-2fa-email\/\" target=\"_blank\" rel=\"noopener\">secure code\u00a0<\/a>remind you of an appointment, text messages allow businesses to <strong>communicate in real time<\/strong> with their customers and prospects.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Examples of using the mobile channel for customer communications<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The range of possible uses is extensive and can be adapted to a variety of business sectors:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Promotional offers or discount coupons<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Medical, commercial or administrative appointment reminders<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Order or registration confirmations<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Delivery notifications or delays<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Satisfaction surveys on\u00a0<\/strong><a href=\"https:\/\/www.efidem.com\/en\/contact-segmentation-emailing-sms\/\" target=\"_blank\" rel=\"noopener\">segmented bases<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Safety or emergency alerts<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Invitations to events and private sales<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>This short, direct format fits in perfectly with <strong>omnichannel strategies<\/strong>This is in addition to email, push notifications and phone calls.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">The advantages of a well-mastered text message<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>One of the great advantages of this SMS marketing approach is its <strong>immediacy<\/strong>. A well-written SMS marketing campaign sent at the right time can trigger immediate action: purchase, click, participation, registration, etc. It's a valuable lever for:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Increase conversion rate<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Reducing no-shows<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Build customer loyalty with exclusive offers<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Create a direct link with the customer, without intermediaries<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>What's more, the <strong>technical simplicity<\/strong> shipping \u2014 via\u00a0<a href=\"https:\/\/www.efidem.com\/en\/sms-platform-for-everyone-efficient-api\/\" target=\"_blank\" rel=\"noopener\">Specialized platforms<\/a>\u00a0\u2014 and the <strong>measurability<\/strong> results (click-through rates, returns, unsubscribes) make campaign management easier.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Essential conditions for successful mobile marketing<\/h2>\n<p><!-- \/wp:heading --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Obtain clear consent<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Before sending any marketing SMS, it is imperative to have a <strong>explicit consent of the recipient<\/strong>. Voluntary registration, via an online form or checkbox, guarantees compliance with regulations such as the <strong>RGPD<\/strong>. Each message must also offer a <strong>simple, immediate unsubscribe option<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Customize your messages<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>An impersonal or generic SMS marketing campaign message has little impact. By using the recipient's first name, purchase history, or preferences, you make your communication more engaging.\u2019<strong>automation<\/strong> makes large-scale customization possible.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Manage timing and frequency<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Sending your messages at the right time is essential: avoid inappropriate times and don't overload your recipients. A well-timed campaign strengthens the relationship without becoming intrusive.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h3 class=\"wp-block-heading\">Best practices to adopt<\/h3>\n<p><!-- \/wp:heading --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Limiting length<\/strong> : keep your messages concise and to the point.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Include a clear call to action<\/strong> \"Take advantage of -20% today only\", \"Confirm your presence here\".<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Integrate a tracked link<\/strong> to a mobile page or an optimized landing page.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Analyze feedback<\/strong> Monitor the performance of your campaigns and adjust according to click, unsubscribe or conversion rates.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Segment your mailings<\/strong>\u00a0SMS marketing based on recipient profiles or behavior for greater relevance.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h3 class=\"wp-block-heading\">A tool for customer proximity<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Due to its direct and personal nature, the <strong>SMS marketing messages<\/strong> promotes <strong>close relationship<\/strong> between the company and its customers. It's not just about selling, it's about creating an exchange: warning, informing, thanking, inviting.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>When used responsibly and intelligently, on a\u00a0<a href=\"https:\/\/www.efidem.com\/en\/sms-platform-for-everyone-efficient-api\/\" target=\"_blank\" rel=\"noopener\">platform\u00a0<\/a>high quality, this channel proves particularly effective for <strong>strengthening commitment<\/strong> and stimulate customer <strong>responsiveness<\/strong>. Try it on <a href=\"https:\/\/snapshoot.efidem.com\/account\/newone\" data-type=\"link\" data-id=\"https:\/\/snapshoot.efidem.com\/account\/newone\" rel=\"nofollow noopener\" target=\"_blank\">Snapshoot<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h3 class=\"wp-block-heading\">Conclusion: a lever to be integrated into your overall strategy<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Visit <a href=\"https:\/\/www.efidem.com\/en\/sms-marketing-software\/\">SMS Marketing<\/a> is a strategic asset for companies wishing to reach their audience quickly. It stands out for its <strong>simplicity<\/strong>his <strong>high read rate<\/strong> and its <strong>ability to generate immediate action<\/strong>. Combined with rigorous consent management\u00a0<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Opt_in\" target=\"_blank\" rel=\"noopener nofollow\">Opt-in<\/a>\u00a0and a customer-centric approach, this communication lever can significantly improve your marketing results.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-414d9f7 elementor-widget elementor-widget-heading\" data-id=\"414d9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Find out more<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de8037 elementor-widget elementor-widget-text-editor\" data-id=\"5de8037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.efidem.com\/en\/efidem-software-saas\/\"><strong>Efidem<\/strong><\/a> offers you <a href=\"https:\/\/www.efidem.com\/en\/api-multichannel-solutions-integration\/\">solutions<\/a> Professional SMS messages for planning, personalizing, and automating your\u00a0<a href=\"https:\/\/www.efidem.com\/en\/marketing-sms-sender-id-security\/\" target=\"_blank\" rel=\"noopener\">campaigns<\/a>\u00a0Mobile messaging communication, in full GDPR compliance and with personalized support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6310fb1 elementor-widget elementor-widget-heading\" data-id=\"6310fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Thanks for reading!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafb11c elementor-widget elementor-widget-heading\" data-id=\"fafb11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Book an appointment online!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5076cda elementor-widget elementor-widget-video\" data-id=\"5076cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=_IpyHB2s7P8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc68312 elementor-widget elementor-widget-image\" data-id=\"cc68312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"334\" height=\"180\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/09\/SMS_marketing.webp\" class=\"attachment-large size-large wp-image-16111\" alt=\"SMS marketing\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/09\/SMS_marketing.webp 334w, https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/09\/SMS_marketing-300x162.webp 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le SMS marketing : une strat\u00e9gie directe et performante pour engager vos clients Dans un monde o\u00f9 l\u2019attention des consommateurs est constamment sollicit\u00e9e, les canaux de communication les plus simples et les plus imm\u00e9diats deviennent les plus efficaces. L\u2019envoi de messages courts sur t\u00e9l\u00e9phone mobile s\u2019impose comme l\u2019un des moyens les plus puissants pour toucher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[56],"tags":[75],"class_list":["post-11319","post","type-post","status-publish","format-standard","hentry","category-glossaire-marketing-digital","tag-s"],"acf":[],"modified_by":"@Efidem_csm","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/comments?post=11319"}],"version-history":[{"count":0,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11319\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/media?parent=11319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/categories?post=11319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/tags?post=11319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}