{"id":11319,"date":"2024-03-11T11:43:13","date_gmt":"2024-03-11T10:43:13","guid":{"rendered":"https:\/\/www.efidem.com\/?p=11319"},"modified":"2026-01-23T14:56:58","modified_gmt":"2026-01-23T13:56:58","slug":"sms-marketing-envoi-definition","status":"publish","type":"post","link":"https:\/\/www.efidem.com\/blog\/2024\/03\/11\/sms-marketing-envoi-definition\/","title":{"rendered":"SMS marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11319\" class=\"elementor elementor-11319\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5352fc21 e-flex e-con-boxed e-con e-parent\" data-id=\"5352fc21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e70fdd elementor-widget elementor-widget-image\" data-id=\"8e70fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo.png\" class=\"attachment-large size-large wp-image-2439\" alt=\"deliverability\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo.png 180w, https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo-150x150.png 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7233d9d2 elementor-widget elementor-widget-text-editor\" data-id=\"7233d9d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading {\"level\":1} --><\/p>\n<h2 class=\"wp-block-heading\">SMS marketing: a direct and effective strategy for engaging your customers<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Dans un monde o\u00f9 l\u2019attention des consommateurs est constamment sollicit\u00e9e, les canaux de communication les plus simples et les plus imm\u00e9diats deviennent les plus efficaces. L\u2019envoi de messages courts sur t\u00e9l\u00e9phone mobile s\u2019impose comme l\u2019un des moyens les plus puissants pour toucher son audience de mani\u00e8re directe et personnalis\u00e9e en mode automatique\u00a0<a href=\"https:\/\/www.efidem.com\/en\/universe\/api-sms\/\" target=\"_blank\" rel=\"noopener\">API<\/a>\u00a0ou manuel via interface dans ce cadre les deux meilleures solutions sont le SMS marketing et le RCS.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">SMS Marketing: a high-impact communication channel<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Visit <strong>moving text<\/strong> est lu presque instantan\u00e9ment apr\u00e8s r\u00e9ception. Contrairement aux\u00a0<a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/\" target=\"_blank\" rel=\"noopener\">emails<\/a>\u00a0ou aux publications sur les r\u00e9seaux sociaux, il b\u00e9n\u00e9ficie d\u2019un <strong>opening rate over 90 %<\/strong>often within three minutes of being sent. This makes it a highly effective tool for rapidly transmitting essential information.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Whether for <strong>promote a special offer<\/strong>, confirmer une commande, envoyer un\u00a0<a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/otp-2fa-email\/\" target=\"_blank\" rel=\"noopener\">code s\u00e9curis\u00e9\u00a0<\/a>ou rappeler un rendez-vous, les messages textuels permettent aux entreprises de <strong>communicate in real time<\/strong> with their customers and prospects.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Examples of using the mobile channel for customer communications<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The range of possible uses is extensive and can be adapted to a variety of business sectors:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Promotional offers or discount coupons<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Medical, commercial or administrative appointment reminders<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Order or registration confirmations<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Delivery notifications or delays<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Sondages de satisfaction sur\u00a0<\/strong><a href=\"https:\/\/www.efidem.com\/en\/contact-segmentation-emailing-sms\/\" target=\"_blank\" rel=\"noopener\">bases segment\u00e9es<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Safety or emergency alerts<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Invitations to events and private sales<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>This short, direct format fits in perfectly with <strong>omnichannel strategies<\/strong>This is in addition to email, push notifications and phone calls.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">The advantages of a well-mastered text message<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>L\u2019un des grands atouts de cette approche SMS marketing est son <strong>immediacy<\/strong>. Une campagne de SMS marketing bien r\u00e9dig\u00e9e et envoy\u00e9e au bon moment peut d\u00e9clencher une action rapide : achat, clic, participation, inscription, etc. C\u2019est un levier pr\u00e9cieux pour :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Increase conversion rate<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Reducing no-shows<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Build customer loyalty with exclusive offers<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Create a direct link with the customer, without intermediaries<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>What's more, the <strong>technical simplicity<\/strong> d\u2019envoi \u2014 via des\u00a0<a href=\"https:\/\/www.efidem.com\/en\/sms-platform-for-everyone-efficient-api\/\" target=\"_blank\" rel=\"noopener\">plateformes sp\u00e9cialis\u00e9es<\/a>\u00a0\u2014 et la <strong>measurability<\/strong> results (click-through rates, returns, unsubscribes) make campaign management easier.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Essential conditions for successful mobile marketing<\/h2>\n<p><!-- \/wp:heading --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Obtenir un consentement clair<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Avant tout envoi SMS marketing, il est imp\u00e9ratif de disposer d\u2019un <strong>explicit consent of the recipient<\/strong>. Voluntary registration, via an online form or checkbox, guarantees compliance with regulations such as the <strong>RGPD<\/strong>. Each message must also offer a <strong>simple, immediate unsubscribe option<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Personnaliser vos messages<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Un message de campagnes sms marketing impersonnel ou g\u00e9n\u00e9rique a peu d\u2019impact. En utilisant le pr\u00e9nom du destinataire, son historique d\u2019achat ou ses pr\u00e9f\u00e9rences, vous rendez votre communication plus engageante. L\u2019<strong>automation<\/strong> makes large-scale customization possible.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Soigner le timing et la fr\u00e9quence<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Sending your messages at the right time is essential: avoid inappropriate times and don't overload your recipients. A well-timed campaign strengthens the relationship without becoming intrusive.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h3 class=\"wp-block-heading\">Best practices to adopt<\/h3>\n<p><!-- \/wp:heading --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Limiting length<\/strong> : keep your messages concise and to the point.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Include a clear call to action<\/strong> \"Take advantage of -20% today only\", \"Confirm your presence here\".<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Integrate a tracked link<\/strong> to a mobile page or an optimized landing page.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Analyze feedback<\/strong> Monitor the performance of your campaigns and adjust according to click, unsubscribe or conversion rates.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Segment your mailings<\/strong>\u00a0SMS marketing selon les profils ou le comportement des destinataires pour plus de pertinence.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h3 class=\"wp-block-heading\">A tool for customer proximity<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Due to its direct and personal nature, the <strong>message SMS marketing<\/strong> promotes <strong>close relationship<\/strong> between the company and its customers. It's not just about selling, it's about creating an exchange: warning, informing, thanking, inviting.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Lorsqu\u2019il est utilis\u00e9 de fa\u00e7on responsable et intelligente, sur une\u00a0<a href=\"https:\/\/www.efidem.com\/en\/sms-platform-for-everyone-efficient-api\/\" target=\"_blank\" rel=\"noopener\">platform\u00a0<\/a>de qualit\u00e9, ce canal s\u2019av\u00e8re particuli\u00e8rement efficace pour <strong>strengthening commitment<\/strong> and stimulate customer <strong>responsiveness<\/strong>. Try it on <a href=\"https:\/\/snapshoot.efidem.com\/account\/newone\" data-type=\"link\" data-id=\"https:\/\/snapshoot.efidem.com\/account\/newone\" target=\"_blank\" rel=\"noopener\">Snapshoot<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h3 class=\"wp-block-heading\">Conclusion: a lever to be integrated into your overall strategy<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Visit <a href=\"https:\/\/www.efidem.com\/en\/sms-marketing-software\/\">SMS Marketing<\/a> is a strategic asset for companies wishing to reach their audience quickly. It stands out for its <strong>simplicity<\/strong>his <strong>high read rate<\/strong> and its <strong>ability to generate immediate action<\/strong>. Combin\u00e9 \u00e0 une gestion rigoureuse des consentements\u00a0<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Opt_in\" target=\"_blank\" rel=\"noopener\">Optin<\/a>\u00a0et \u00e0 une approche centr\u00e9e sur la valeur pour le client, ce levier de communication peut significativement am\u00e9liorer vos r\u00e9sultats marketing.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-414d9f7 elementor-widget elementor-widget-heading\" data-id=\"414d9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Find out more<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de8037 elementor-widget elementor-widget-text-editor\" data-id=\"5de8037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.efidem.com\/en\/efidem-software-saas\/\"><strong>Efidem<\/strong><\/a> vous propose des <a href=\"https:\/\/www.efidem.com\/en\/api-multichannel-solutions-integration\/\">solutions<\/a> SMS professionnelles pour planifier, personnaliser et automatiser vos\u00a0<a href=\"https:\/\/www.efidem.com\/en\/marketing-sms-sender-id-security\/\" target=\"_blank\" rel=\"noopener\">campagnes<\/a>\u00a0de communication par message mobile, en toute conformit\u00e9 RGPD et avec un accompagnement personnalis\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6310fb1 elementor-widget elementor-widget-heading\" data-id=\"6310fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Thanks for reading!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafb11c elementor-widget elementor-widget-heading\" data-id=\"fafb11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prenez rendez vous en ligne !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5076cda elementor-widget elementor-widget-video\" data-id=\"5076cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=_IpyHB2s7P8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc68312 elementor-widget elementor-widget-image\" data-id=\"cc68312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"334\" height=\"180\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/09\/SMS_marketing.webp\" class=\"attachment-large size-large wp-image-16111\" alt=\"SMS marketing\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/09\/SMS_marketing.webp 334w, https:\/\/www.efidem.com\/wp-content\/uploads\/2025\/09\/SMS_marketing-300x162.webp 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le SMS marketing : une strat\u00e9gie directe et performante pour engager vos clients Dans un monde o\u00f9 l\u2019attention des consommateurs est constamment sollicit\u00e9e, les canaux de communication les plus simples et les plus imm\u00e9diats deviennent les plus efficaces. L\u2019envoi de messages courts sur t\u00e9l\u00e9phone mobile s\u2019impose comme l\u2019un des moyens les plus puissants pour toucher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[56],"tags":[75],"class_list":["post-11319","post","type-post","status-publish","format-standard","hentry","category-glossaire-marketing-digital","tag-s"],"acf":[],"modified_by":"@Efidem_csm","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/comments?post=11319"}],"version-history":[{"count":40,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11319\/revisions"}],"predecessor-version":[{"id":18546,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11319\/revisions\/18546"}],"wp:attachment":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/media?parent=11319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/categories?post=11319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/tags?post=11319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}