{"id":11317,"date":"2024-03-11T11:41:26","date_gmt":"2024-03-11T10:41:26","guid":{"rendered":"https:\/\/www.efidem.com\/?p=11317"},"modified":"2026-09-11T12:04:40","modified_gmt":"2026-09-11T10:04:40","slug":"a-marketing-email-is-a-promotional-message-sent-electronically-to-a-list-of-subscribers-its-primary-goal-is-to-promote-a-product-service-or-brand-drive-sales-build-customer-relationships-or-incr","status":"publish","type":"post","link":"https:\/\/www.efidem.com\/en\/blog\/2024\/03\/11\/marketing-email-definition\/","title":{"rendered":"Email marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11317\" class=\"elementor elementor-11317\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd0e9fc e-flex e-con-boxed e-con e-parent\" data-id=\"1cd0e9fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-219c569 elementor-widget elementor-widget-image\" data-id=\"219c569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo.png\" class=\"attachment-large size-large wp-image-2439\" alt=\"deliverability\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo.png 180w, https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo-150x150.png 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be1f0a1 elementor-widget elementor-widget-text-editor\" data-id=\"7be1f0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading {\"level\":1} --><\/p>\n<h1 class=\"wp-block-heading\">Marketing email: A powerful strategy to engage and retain your customers<\/h1>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Emailing is one of the most effective tools in digital marketing. This strategy consists of sending <a href=\"https:\/\/www.efidem.com\/en\/audience-segmentation\/\">targeted emails<\/a> to specific groups of recipients for the purpose of promoting products, sharing content, or strengthening customer relationships with a <a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/\">emailing tool.<\/a><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Used by small businesses as well as major brands, this communication channel used in manual mode, by <a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/api-email-pro\/\">API<\/a> or <a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/smtp-relay\/\">SMTP<\/a> remains essential today thanks to its <strong>profitability<\/strong>, on <strong>flexibility<\/strong> and its <strong>strong ROI potential<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Why integrate email marketing into your digital strategy?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The main advantages of email marketing and\u2019<a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/api-email-pro\/\" data-type=\"link\" data-id=\"https:\/\/www.efidem.com\/logiciel-emailing\/envoi-api-email\/\">emailing<\/a>\u00a0is its capacity to <strong>reach your audience directly<\/strong> where it's active: in their inbox. Unlike social networks, where algorithms limit the natural reach of posts, a well-crafted email has a good chance of being seen \u2014 and clicked \u2014 if it's relevant.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Email marketing also allows you to:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\n<p><strong>Communicate at a lower cost<\/strong>, even with large databases<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Customize your messages<\/strong> according to the recipient's profile and behavior<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Measure results accurately<\/strong> through KPIs such as open or click-through rates<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.efidem.com\/en\/email-api-customer-service\/\" target=\"_blank\" rel=\"noopener\">Automate certain sequences<\/a>\u00a0(welcome emails, cart abandonment, etc.)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Different types of email campaigns<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>An email marketing campaign on <a href=\"https:\/\/snapshoot.efidem.com\/account\/newone\" data-type=\"link\" data-id=\"https:\/\/snapshoot.efidem.com\/account\/newone\" target=\"_blank\" rel=\"noopener\">Snapshoot<\/a> can take several forms, depending on your business or relationship goals:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Newsletters<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Sent regularly, they allow you to maintain a connection with your subscribers by sharing <a href=\"https:\/\/www.efidem.com\/en\/ia-emailig-newsletter-generator\/\">news<\/a>, advice, or editorial content.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Promotions and Special Offers<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Email marketing is an ideal tool for triggering a quick purchase or rewarding loyalty, and this format is highly valued in e-commerce.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">New Product or Service Announcement<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Perfect for informing your active clients about a new product or innovation.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Event Invitations<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Email is an excellent tool for inviting your contacts to a trade show, webinar, or private event.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Transactional and follow-up emails<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Automatically sent after an action (purchase, registration, download), generally by <a href=\"https:\/\/www.efidem.com\/en\/api-mail-sms-vocal-courier-powerful-reliable\/\">API<\/a>, they reassure and retain.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">The Keys to Success in Email Marketing<\/h2>\n<p><!-- \/wp:heading --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Build a qualified contact database<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The heart of any effective campaign rests on a <strong>opt-in subscriber list<\/strong>. It is essential that each recipient has <strong>given their explicit consent<\/strong> to receive your emails. This ensures better deliverability and engagement.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Intelligent segmentation<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Not all your followers are at the same stage of the customer relationship. By segmenting your audience by interests, behavior, or purchase history, you increase the <strong>Relevance of your messages<\/strong> and your conversion rates.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Create engaging content<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The content and form must be well-crafted: a <strong><a href=\"https:\/\/www.efidem.com\/en\/api-mail-sms-vocal-courier-powerful-reliable\/\">object<\/a> catchy<\/strong>, a clear message, a <strong>visible call to action<\/strong>, and a responsive design are essential for capturing attention and encouraging action.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Comply with regulations<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Respect for the <strong><a href=\"https:\/\/www.cnil.fr\/fr\/reglement-europeen-protection-donnees\" data-type=\"link\" data-id=\"https:\/\/www.cnil.fr\/fr\/reglement-europeen-protection-donnees\" target=\"_blank\" rel=\"noopener\">RGPD<\/a><\/strong> is fundamental. Make sure to propose a <strong>clear opt-out option<\/strong>, to inform about the use of collected data and to store proof of consent.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Analyze performance<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Use tracking tools to measure key indicators: open rate, click-through rate, conversion rate, bounce rate, unsubscribes, etc. This data allows you to\u2019<strong>adjust your campaigns<\/strong> in real time.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Best practices to improve your results<\/h2>\n<p><!-- \/wp:heading --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Automate<\/strong> recurring emails with the <a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/smtp-relay\/\">SMTP<\/a> for example, to save time while maintaining smooth communication<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Test<\/strong> Different variants of your messages (A\/B testing on subject line, content, or send time)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Regularly clean your database<\/strong> to remove inactive or invalid contacts<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Optimize your mobile-first shipments<\/strong> : More than 50% of emails are read on smartphones<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Integrate email into your other marketing channels.<\/strong> (social media, SMS, advertising campaigns) for a coherent omnichannel strategy<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Email marketing remains an essential channel.<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Despite the rise of new communication platforms, email remains a reliable, cost-effective, and measurable channel. Its ability to create a direct, personal, and lasting connection with your customers makes it a cornerstone of any strategy. <strong>High-performing digital communication<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>By combining good technical and editorial practices, you can transform each\u00a0<a href=\"https:\/\/www.efidem.com\/en\/email-campaigns-emailing\/\" target=\"_blank\" rel=\"noopener\">Campaign<\/a>and <strong>growth lever<\/strong>, whether it's for <strong>convert<\/strong>, <strong>to retain<\/strong> or simply <strong>informer<\/strong>.<\/p>\n<p><!-- \/wp:separator --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-890c5ed elementor-widget elementor-widget-heading\" data-id=\"890c5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-029b7d8 elementor-widget elementor-widget-text-editor\" data-id=\"029b7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"background-color: #f6f9ff;\" href=\"https:\/\/www.efidem.com\/en\/efidem-software-saas\/\" target=\"_blank\" rel=\"noopener\">Efidem<\/a> We will guide you in implementing best practices for email marketing: list building, segmentation, message design, performance tracking... <a href=\"https:\/\/www.efidem.com\/en\/contact-saas-software\/?_gl=1%2A1sefjml%2A_gcl_au%2AMTU5MjgwNjkyOS4xNzYxMTQ2OTcwLjI4ODkwNjQzOS4xNzY2NDEyNjU4LjE3NjY0MTI2ODg.%2A_ga%2AMTY0MTUwMTgyOC4xNzUzMzY1NDQ5%2A_ga_HGG37NGQHJ%2AczE3Njc3OTQyOTgkbzEwOSRnMSR0MTc2Nzc5OTA5MCRqNjAkbDAkaDE2NDQ3MjAzODQ.\" target=\"_blank\" rel=\"noopener\">Contact us<\/a>\u00a0to exchange and make your emailing a real development driver, you can also consult our\u00a0<a href=\"https:\/\/www.efidem.com\/en\/documentation\/\" target=\"_blank\" rel=\"noopener\">documentation<\/a>\u00a0or read other articles on the<a href=\"https:\/\/www.efidem.com\/en\/blog-tips-emailing-sms\/\" target=\"_blank\" rel=\"noopener\"> blog<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8d498 elementor-widget elementor-widget-heading\" data-id=\"ab8d498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Thanks for reading!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ea319 elementor-widget elementor-widget-image\" data-id=\"b8ea319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2024\/12\/mail-email-bell-ring-notification-svgrepo-com.svg\" class=\"attachment-large size-large wp-image-13064\" alt=\"marketing email\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f5fbf elementor-widget elementor-widget-image\" data-id=\"81f5fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2023\/06\/EFD_EMAIL.png\" class=\"attachment-large size-large wp-image-6254\" alt=\"API email\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2023\/06\/EFD_EMAIL.png 300w, https:\/\/www.efidem.com\/wp-content\/uploads\/2023\/06\/EFD_EMAIL-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing is a marketing strategy that involves the targeted, personalized sending of emails to a specific group of recipients with the aim of promoting products, services or content, as well as strengthening customer relations. <\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[56],"tags":[61],"class_list":["post-11317","post","type-post","status-publish","format-standard","hentry","category-glossaire-marketing-digital","tag-e"],"acf":[],"modified_by":"@Efidem_csm","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/comments?post=11317"}],"version-history":[{"count":0,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11317\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/media?parent=11317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/categories?post=11317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/tags?post=11317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}