{"id":11317,"date":"2024-03-11T11:41:26","date_gmt":"2024-03-11T10:41:26","guid":{"rendered":"https:\/\/www.efidem.com\/?p=11317"},"modified":"2026-01-20T17:07:34","modified_gmt":"2026-01-20T16:07:34","slug":"marketing-email-definition","status":"publish","type":"post","link":"https:\/\/www.efidem.com\/en\/blog\/2024\/03\/11\/marketing-email-definition\/","title":{"rendered":"Email marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11317\" class=\"elementor elementor-11317\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd0e9fc e-flex e-con-boxed e-con e-parent\" data-id=\"1cd0e9fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-219c569 elementor-widget elementor-widget-image\" data-id=\"219c569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo.png\" class=\"attachment-large size-large wp-image-2439\" alt=\"deliverability\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo.png 180w, https:\/\/www.efidem.com\/wp-content\/uploads\/2020\/09\/efidem_new_logo-150x150.png 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be1f0a1 elementor-widget elementor-widget-text-editor\" data-id=\"7be1f0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading {\"level\":1} --><\/p>\n<h1 class=\"wp-block-heading\">Marketing email : une strat\u00e9gie puissante pour engager et fid\u00e9liser vos clients<\/h1>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>L&#8217;emailing est l\u2019un des leviers les plus efficaces du marketing digital. Cette strat\u00e9gie consiste \u00e0 envoyer des <a href=\"https:\/\/www.efidem.com\/en\/audience-segmentation\/\">emails cibl\u00e9s<\/a> \u00e0 des groupes sp\u00e9cifiques de destinataires dans le but de promouvoir des produits, de partager du contenu ou de renforcer la relation client avec un <a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/\">outil d&#8217;emailing.<\/a><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Utilis\u00e9 par les petites entreprises comme par les grandes marques, ce canal de communication utilis\u00e9 en mode manuel, par <a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/api-email-pro\/\">API<\/a> or <a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/smtp-relay\/\">SMTP<\/a> reste aujourd\u2019hui incontournable gr\u00e2ce \u00e0 sa <strong>rentabilit\u00e9<\/strong>, sa <strong>flexibilit\u00e9<\/strong> and its <strong>capacit\u00e9 \u00e0 g\u00e9n\u00e9rer un fort retour sur investissement<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Pourquoi int\u00e9grer le marketing email \u00e0 votre strat\u00e9gie digitale ?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Les principaux avantages du marketing par email et de\u00a0 l\u2019<a href=\"https:\/\/www.efidem.com\/en\/emailing-software\/envoi-api-email\/\" data-type=\"link\" data-id=\"https:\/\/www.efidem.com\/logiciel-emailing\/envoi-api-email\/\">emailing<\/a>\u00a0sont sa capacit\u00e9 \u00e0 <strong>toucher directement votre audience<\/strong> l\u00e0 o\u00f9 elle est active : dans sa bo\u00eete de r\u00e9ception. Contrairement aux r\u00e9seaux sociaux, o\u00f9 les algorithmes limitent la port\u00e9e naturelle des publications, un email bien con\u00e7u a toutes les chances d\u2019\u00eatre vu \u2014 et cliqu\u00e9 \u2014 s\u2019il est pertinent.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Le marketing email permet \u00e9galement de :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\n<p><strong>Communiquer \u00e0 moindre co\u00fbt<\/strong>, m\u00eame avec des bases de donn\u00e9es volumineuses<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Personnaliser vos messages<\/strong> selon le profil et le comportement du destinataire<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Mesurer pr\u00e9cis\u00e9ment les r\u00e9sultats<\/strong> via des KPIs comme le taux d\u2019ouverture ou de clic<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.efidem.com\/en\/email-api-customer-service\/\" target=\"_blank\" rel=\"noopener\">Automatiser certaines s\u00e9quences<\/a>\u00a0(emails de bienvenue, relance panier, etc.)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Les diff\u00e9rents types de campagnes email<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Une campagne de marketing email sur <a href=\"https:\/\/snapshoot.efidem.com\/account\/newone\" data-type=\"link\" data-id=\"https:\/\/snapshoot.efidem.com\/account\/newone\" rel=\"nofollow noopener\" target=\"_blank\">Snapshoot<\/a> peut prendre plusieurs formes, selon vos objectifs commerciaux ou relationnels :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Newsletters<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Envoy\u00e9es r\u00e9guli\u00e8rement, elles permettent de maintenir un lien avec vos abonn\u00e9s en partageant des <a href=\"https:\/\/www.efidem.com\/en\/ia-emailig-newsletter-generator\/\">actualit\u00e9s<\/a>, des conseils ou du contenu \u00e9ditorial.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Promotions et offres sp\u00e9ciales<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>L&#8217;emailing est un outil id\u00e9al pour d\u00e9clencher un achat rapide ou r\u00e9compenser la fid\u00e9lit\u00e9, ce format est tr\u00e8s appr\u00e9ci\u00e9 dans le e-commerce.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Annonce de nouveaux produits ou services<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Parfait pour informer vos clients actifs d\u2019une nouveaut\u00e9 ou d\u2019une innovation.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Invitations \u00e0 des \u00e9v\u00e9nements<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>L\u2019email est un excellent outil pour inviter vos contacts \u00e0 un salon, un webinaire ou un \u00e9v\u00e9nement priv\u00e9.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Emails transactionnels et de suivi<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Envoy\u00e9s automatiquement apr\u00e8s une action (achat, inscription, t\u00e9l\u00e9chargement), en g\u00e9n\u00e9ral par <a href=\"https:\/\/www.efidem.com\/en\/api-mail-sms-vocal-courrier-puissant-fiable\/\">API<\/a>, ils rassurent et fid\u00e9lisent.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Les cl\u00e9s du succ\u00e8s en marketing email<\/h2>\n<p><!-- \/wp:heading --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Construire une base de contacts qualifi\u00e9e<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Le c\u0153ur de toute campagne efficace repose sur une <strong>liste d\u2019abonn\u00e9s opt-in<\/strong>. Il est essentiel que chaque destinataire ait <strong>donn\u00e9 son consentement explicite<\/strong> pour recevoir vos emails. Cela garantit une meilleure d\u00e9livrabilit\u00e9 et un meilleur engagement.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Segmenter intelligemment<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Tous vos abonn\u00e9s ne sont pas au m\u00eame stade de la relation client. En segmentant votre audience par int\u00e9r\u00eats, comportement ou historique d\u2019achat, vous augmentez la <strong>pertinence de vos messages<\/strong> et vos chances de conversion.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Cr\u00e9er du contenu attrayant<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Le fond et la forme doivent \u00eatre soign\u00e9s : un <strong><a href=\"https:\/\/www.efidem.com\/en\/api-mail-sms-vocal-courrier-puissant-fiable\/\">object<\/a> accrocheur<\/strong>, un message clair, un <strong>appel \u00e0 l\u2019action visible<\/strong>, et un design responsive sont indispensables pour capter l\u2019attention et inciter \u00e0 l\u2019action.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Respecter la r\u00e9glementation<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Le respect du <strong><a href=\"https:\/\/www.cnil.fr\/fr\/reglement-europeen-protection-donnees\" data-type=\"link\" data-id=\"https:\/\/www.cnil.fr\/fr\/reglement-europeen-protection-donnees\" rel=\"nofollow noopener\" target=\"_blank\">RGPD<\/a><\/strong> est fondamental. Assurez-vous de proposer une <strong>option de d\u00e9sabonnement claire<\/strong>, d\u2019informer sur l\u2019usage des donn\u00e9es collect\u00e9es et de stocker les preuves de consentement.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Analyser les performances<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Utilisez des outils de suivi pour mesurer les indicateurs cl\u00e9s : taux d\u2019ouverture, taux de clic, taux de conversion, taux de rebond, d\u00e9sabonnements, etc. Ces donn\u00e9es vous permettent d\u2019<strong>ajuster vos campagnes<\/strong> en temps r\u00e9el.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Bonnes pratiques pour am\u00e9liorer vos r\u00e9sultats<\/h2>\n<p><!-- \/wp:heading --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Automatisez<\/strong> les emails r\u00e9currents avec le <a href=\"https:\/\/www.efidem.com\/en\/powerful-french-emailing-software\/smtp-relay\/\">SMTP<\/a> par exemple, pour gagner du temps tout en maintenant une communication fluide<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Testez<\/strong> diff\u00e9rentes variantes de vos messages (A\/B testing sur l\u2019objet, le contenu ou l\u2019heure d\u2019envoi)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Regularly clean your database<\/strong> pour supprimer les contacts inactifs ou invalides<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Soignez vos envois mobiles-first<\/strong> : plus de 50 % des emails sont lus sur smartphone<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Int\u00e9grez l\u2019email \u00e0 vos autres canaux marketing<\/strong> (r\u00e9seaux sociaux, SMS, campagnes publicitaires) pour une strat\u00e9gie omnicanal coh\u00e9rente<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><!-- \/wp:separator --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Le marketing email reste un canal incontournable<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Malgr\u00e9 l\u2019essor des nouvelles plateformes de communication, l\u2019email reste un canal fiable, rentable et mesurable. Gr\u00e2ce \u00e0 sa capacit\u00e9 \u00e0 cr\u00e9er un lien direct, personnel et durable avec vos clients, il s\u2019impose comme un pilier de toute strat\u00e9gie de <strong>communication digitale performante<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>En combinant les bonnes pratiques techniques et \u00e9ditoriales, vous pouvez transformer chaque\u00a0<a href=\"https:\/\/www.efidem.com\/en\/email-campaigns-emailing\/\" target=\"_blank\" rel=\"noopener\">campagn<\/a>e en <strong>levier de croissance<\/strong>, que ce soit pour <strong>convertir<\/strong>, <strong>fid\u00e9liser<\/strong> ou simplement <strong>informer<\/strong>.<\/p>\n<p><!-- \/wp:separator --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-890c5ed elementor-widget elementor-widget-heading\" data-id=\"890c5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-029b7d8 elementor-widget elementor-widget-text-editor\" data-id=\"029b7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"background-color: #f6f9ff;\" href=\"https:\/\/www.efidem.com\/en\/efidem-software-saas\/\" target=\"_blank\" rel=\"noopener\">Efidem<\/a> vous accompagne dans la mise en place des bonnes pratiques pour le marketing par mail : construction de listes, segmentation, conception des messages, suivi des performances\u2026 <a href=\"https:\/\/www.efidem.com\/en\/contact-saas-software\/?_gl=1%2A1sefjml%2A_gcl_au%2AMTU5MjgwNjkyOS4xNzYxMTQ2OTcwLjI4ODkwNjQzOS4xNzY2NDEyNjU4LjE3NjY0MTI2ODg.%2A_ga%2AMTY0MTUwMTgyOC4xNzUzMzY1NDQ5%2A_ga_HGG37NGQHJ%2AczE3Njc3OTQyOTgkbzEwOSRnMSR0MTc2Nzc5OTA5MCRqNjAkbDAkaDE2NDQ3MjAzODQ.\" target=\"_blank\" rel=\"noopener\">Contact us<\/a>\u00a0pour \u00e9changer et faire de votre emailing un v\u00e9ritable moteur de d\u00e9veloppement, vous pouvez aussi consulter nos\u00a0<a href=\"https:\/\/www.efidem.com\/en\/documentation\/\" target=\"_blank\" rel=\"noopener\">documentation<\/a>\u00a0ou lire d&rsquo;autres articles sur le<a href=\"https:\/\/www.efidem.com\/en\/blog-tips-emailing-sms\/\" target=\"_blank\" rel=\"noopener\"> blog<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8d498 elementor-widget elementor-widget-heading\" data-id=\"ab8d498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Thanks for reading!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ea319 elementor-widget elementor-widget-image\" data-id=\"b8ea319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2024\/12\/mail-email-bell-ring-notification-svgrepo-com.svg\" class=\"attachment-large size-large wp-image-13064\" alt=\"marketing email\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f5fbf elementor-widget elementor-widget-image\" data-id=\"81f5fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2023\/06\/EFD_EMAIL.png\" class=\"attachment-large size-large wp-image-6254\" alt=\"API email\" srcset=\"https:\/\/www.efidem.com\/wp-content\/uploads\/2023\/06\/EFD_EMAIL.png 300w, https:\/\/www.efidem.com\/wp-content\/uploads\/2023\/06\/EFD_EMAIL-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing is a marketing strategy that involves the targeted, personalized sending of emails to a specific group of recipients with the aim of promoting products, services or content, as well as strengthening customer relations. <\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[56],"tags":[61],"class_list":["post-11317","post","type-post","status-publish","format-standard","hentry","category-glossaire-marketing-digital","tag-e"],"acf":[],"modified_by":"@Efidem_csm","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/comments?post=11317"}],"version-history":[{"count":26,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11317\/revisions"}],"predecessor-version":[{"id":18439,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/posts\/11317\/revisions\/18439"}],"wp:attachment":[{"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/media?parent=11317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/categories?post=11317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.efidem.com\/en\/wp-json\/wp\/v2\/tags?post=11317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}